New Forms of Marketing

One of the things that we have talked a lot about in our class are the various uses of social medias, specifically big-named ones such as Facebook and Twitter. Those two names seem to be thrown around a lot these days and for all different reasons. It might be that a new fan page was created for a musician, someone received a "tweet" from their favorite baseball player, or just a company marketing its content. This is what people are calling the newest form of marketing: social media marketing.

According to Heidi Cohen from ClickZ, "every marketer feels that they must have a social media marketing campaign to be in turn with the times. But the reality is that most organizations are doing social media marketing wrong". In this article, Cohen suggests that social media marketing should not be a one time campaign, but so much more. She specifically says, "to take full advantage of social media marketing requires breaking down internal corporate silos and integrating social media strategies across your entire organization. It needs to permeate your entire organization. Social media marketing is the glue that truly enables integrated marketing across channels".

The rest of the article gives a twelve step guide on how to effectively use social media marketing for your organization. Organizations need to go beyond their everyday marketing strategies and need to access all areas of their company in order to accurately use social media marketing as well as get positive response from it. With the way the world is shifting to a more technological based environment, it is very important for organizations and companies to learn how to use the different social medias because it will only help their cause, not hurt them. It is a very different world we live in these days in terms of journalism and marketing so it is important for companies to keep up to date with the latest trends, even in the business world.