The Perks of Product Placement

Until you actually pay attention to it or look for it in a movie or show, the amount of advertising in TV shows and movies is out of this world. In other words, product placement has really increased in the way it is used. Specifically, in the latest episode of Modern Family, Apple's iPad is given a lot of marketing. The entire episode, according to class discussion was based around this iPad and how one of the characters was expecting it for his birthday. Pleasingly enough, for Apple, this really helped sales. According to an article titled, "iPad Debut Weekend Sales Projected to Exceed Expectation" , "Modern Family may be seeing an influx of product placement offers tomorrow morning given the expectation-surpassing opening weekend sales for Apple's iPad. The tablet-style device may have sold more than twice as many units this weekend than most analysts predictioned, with an estimated 700,000 iPads sold since Saturday morning, according to Minneapolis-based analyst Piper Jaffray & Co.'s Gene Munster".

Thanks to product placement, the iPad sold more than twice as many units then they had expected, which is absolutely unbelievable. This is all because the iPad was featured in Modern Family and so heavily nonetheless. It wasn't as if the iPad appeared once in the episode, but the entire episode was based around the iPad. With the market being as tough as it is and people not wanting to spend money on useless "toys" so-to-speak, advertising and selling your product so that people want to buy yours over another is crucial. Apple did a very smart thing and has only benefitted from their decision.

Advertising and marketing has taken such a turn in the last year or so and its very important that marketing pays a lot of attention to the latest trends in promotion. Social medias are huge in the marketing industry and now product placement has taken more of an effect that I'm sure most people could have imagined. Most might laugh at the intense amounts of product placement in a television show or movie, but the companies who do it wisely are really benefitting from it. So go Apple!