So what exactly is Transmedia? The truth is, it is a mixture of all things media. According to Keith Kelsen from Digital Design Today, "transmedia attempts to create 'entrypoints' through which consumers can become immersed in a story world. Whether a full-fledged cinema experience or an ad, it all boils down to the engagement point and the products and services sold around the experience".
Its interesting, because Kelsen also says that it cannot just be cinema, TV, the internet, mobile, or digital out of home, but its "all screens all the time" also known as Transmedia. This topic has come up a lot in class lately and Henry Jenkins says it perfectly in his article Convergence Culture (which we also read for class) that Transmedia is story telling across various different forms of media with each element making very distinctive contributions to a viewer's or user's point of view.
By using different forms of media, Transmedia provides consumers and viewers an opportunity to engage with one another and can "become immersed in a story world" (Kelsen). We can see this story world all over the place, especially on the internet with Facebook and Twitter. These two social medias provide that story world atmosphere where viewers and consumers can come together and share stories as well as learn of the content.
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